Learning Center Business Blogging News Releases

Keyword Research

November 1st, 2004

If you target the wrong keywords all your efforts in search engine optimization will be in vain. The right keywords are not only the ones relevant to your business but are also popular with searchers.

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Optimizing Dynamic Sites

November 1st, 2004

by Stephan Spencer

Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…

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Optimizing Your HTML

November 1st, 2004

by Stephan Spencer

SEO can be broken into two distinct areas - “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc. Off-page factors encompass things that influence rankings but are not on the page itself …

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Choosing an SEO Vendor

November 1st, 2004

by Stephan Spencer

SEO vendors shouldn’t be judged on “gut feel”. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used.

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President Carter’s blogging experience

“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

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Performics and Netconcepts Unlock Hidden Content

April 12th, 2004

Performics, a leading performance-based online marketing services and technology company, and Netconcepts, an innovative Web development firm that specializes in search engine optimized e-commerce, today announced an exclusive partnership that enables Performics’ clients to quickly transform their dynamic, e-commerce sites into “crawler-friendly” pages for natural search.

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Case Study: Steve Spangler Science

January 1st, 2004

Steve Spangler Science logo

  • Revenue has doubled every quarter
  • Website drives catalog readers to buy
  • Blogging a sales success
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Blogging for Fun and Profit

May 1st, 2003

by Stephan Spencer

Originally published in Unlimited

One in five teens between 12 and 17 maintains a blog, according to a US survey, and now corporates are catching on -from telecommunications company Verizon, to analysts Gartner Group, to small Sydney consultancy Step Two Designs. There is a sound business case for blogging. It gives customers, suppliers and staff an inside view of how you think. After all, people buy from people, not some faceless corporate entity.

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